SEO

Google’s 1st page is the most exclusive piece of Internet real estate, with room for only ten.

If you want to get there, you’ll have to knock off a competitor or two. If you want to stay there, and move up to the Penthouse, you’ll have to dominate your competition." Sammy W., OptiMonster.

 

SEO / What is Search Engine Optimization?

 

Search engine optimization (SEO) is a technical process of improving the quality or volume of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. This is a process of website title tag, Meta tag, link, and content adjustments to make your copy and other factors more ‘relevant’ so that your site achieves a high ranking in search engines for specific keywords and search terms.

 

If you conduct a search in Google on the best or ‘most searched for’ keywords in your industry, you will find on the first page (in both the organic and sponsored positions) your competitors. And to get traffic to your site, you will need to rank higher than your competitors’ sites. That is the objective – optimize, enhance, elevate your website; make your website and its content worthy of higher search engine ranking than your competition's, and you will see an increase in traffic or website visitors to your website; which, in turn should generate qualified leads at a lower cost than other media.

 

Our company has a philosophy of improving rankings and position by analyzing your competition – someone is already achieving success in your industry and for your specific keyword selection and page wording. Once we know what strategies and methodologies are working for your competitors, we then merge that data with our years of experience to run a more effective campaign, to quickly capture page rank and position, and drive local traffic.

 

SEO, done properly, is custom tailored for each client, in each industry. Great optimization is a time-consuming, continual, redundant process of updating and tweaking, keeping up-to-date with the ever changing rules and technology; a process of applying correct, ethical, white-hat organic search optimization techniques necessary to continually outsmart your competition and hold first page position.

 

 

Why OptiMonster Local Website Marketing?

 

You’re in business to make money, to earn a profit. You need sales, you need leads, you need traffic to your website, and you need SEO to make it all happen. SEO is about driving traffic. Now all you have to do is find an SEO company that will do what they say they can do – drive traffic, put you on organic Google page #1. Nothing else matters.

 

With so many companies making claims, some valid, some not, even we are confused. Who do you hire? Who can you trust your money to in this SEO industry? I’ve seen some of the monthly fees these companies are charging and I have to tell you, they’re so outrageous, I just laugh. There are many good companies in this industry. But there’s an entire school of sharks out there ready to swallow the unsuspecting and the suspecting, because even if you are being careful it’s hard to tell the good guys from the bad guys.

 

If you go to Google and enter the keyword SEO or keyword phase – search engine optimization - take a good look at the top 10, or even the top 30 SEO Firms on page 1-3. Look at their statements of fact:

 

   1. WPromote – "Wpromote is ranked as America's #1 search marketing firm"
   2. intrapromote – "Search Agency for the Biggest Brands"
   3. HubShout – "HubShout is on page 1 in Google for SEO Technology (10,400,000 results)"
   4. eVisibility – "Recognized as the 3rd largest advertising agency in San Diego"
   5. .......... – "We’re the best, number 1 in the Universe, blah, blah, blah…"

 

Here are the top companies in the world, which certainly have the skill to rank # 1 through #30; all VERY expensive companies. Here’s the question: with 10,400,000 people searching for SEO companies every day, you have to be really good to rank on the first page of Google™ for the term SEO. So how does that benefit you?

 

It doesn’t. The only thing that benefits you is a competent marketing company providing highly effective, low cost online search and marketing methods to produce great traffic for you and your company, so you can do what you do best – convert that traffic into great leads, into great sales of your product / service. Nothing else matters.

 

OptiMonster does not want to be number one on Google for SEO – we want you and your website to be number one on Google for your keyword search terms. We want your business to succeed. We invest your money and our time into optimizing your site, not ours!

 

Think about that. We’re Local Search Experts. We’ve been concentrating on Local Search. We’ve developed proprietary honest Local Search Optimization Strategies which most other companies do not have. This is one of the reasons we can guarantee Front Page Google in such a short period of time. We specialize in driving traffic by taking you to the top in your local market through organic / natural search methods.

 

Our entire business model is based upon your success. We optimize your site so you can get more visitors, generate leads, earn more profit, and hopefully continue to enlist our services month after month. We’re not a large organization; we’re a select group of professionals who are content with a client base of small business owners who are hungry and want to grow through exceptional Internet Search Marketing strategies.

 

 

Why SEO? Why Not Pay Per Click or both?

 

A marketing research group at Penn State University, when testing the online search habits of over 600,000 people, found that 84% gravitated to the “organic” or natural listings. The overall conclusion of this study is that users DO NOT trust sponsored link advertisements.

 

While 85% of all new website visitors find the product or service they are looking for through the use of a search engine such as Google™, only 3 to 5% of all websites are properly optimized to take advantage of the awesome power of the search engines.

 

When using a search engine, people expect to find what they’re looking for on the first or second page within the organic listings. Hence, if your company’s website is not listed on page one or two of a major search engine (preferably Google™ which controls over 70% of the market share) you truly have no chance and should not expect to compete in today’s global Internet market.

 

SEO or PPC Website Marketing?

 

– Both. It is all about lead cost, cost per sale, and profit. If you can supplement your SEO with a PPC campaign that is producing cost effective leads then do so. There is a remote possibility that PPC will work better for you or your specific industry / trade than SEO. We doubt it, but the possibility exists. According to our research, organic search offers several distinct advantages over SEM / PPC / pay-per-click advertising strategies, especially cost - ROI.

 

Most people think that PPC can produce results more quickly than an organic search engine optimization campaign. First, PPC still takes time to set-up, and PPC also needs to be optimized to operate efficiently, and to be cost effective. And, if you have an SEO company that takes forever to get you page rank, then you are definitely better off with PPC. But OptiMonster gets you immediate SEO results.

 

Also, if your budget runs out on pay-per-click, your results end as well. Immediately. Organic search optimization of your website will give you results that last months, sometimes years past the end of an active campaign or the end of a contract. Also, with SEO, the optimized site content and other changes made to your site are a fixed cost – you know every month exactly what you are going to pay. As your leads continue to grow, your lead cost goes down.

 

The following is a brief list of study after study which indicates that people are more likely to click on organic search results than on paid search ads.