Search Engine Optimization Explained

The never ending struggle for web visibility begins the moment you name your Venture, Product, or Company. If no one can find your website no one will buy your product or services. No one buys what they don't know about! Most product searches are over before the fourth page of Search Engine results. Most websites aren't built with search engine optimization in mind and even when they are, many just aren't optimized correctly. SEO is our business, we don't build a business website without SEO technology in the website's design.

Search Engine Optimization and Search Engine Marketing the difference explained
The difference between search engine marketing and search engine optimization:. Search engine marketing (SEM) consists of all Internet search engine marketing but is also the term most used for pay for placement (PFP), also known as pay per click (PPC), cost per click (CPC) marketing. These are the sponsored ads that show up in the search engine results. The higher on the page of search engine results your website ad will be. Pay per click is where you set a budget and pay for each visit to your website. These are usually Google Ad Words or Yahoo Search Marketing campaigns. Your web site shows up in the sponsored ads of the search engine pages.(The term search engine marketing can include optimization packages as well but it is usually thought of as the PPC campaigns.)

Michigan SEO Services

Search engine optimization is actually making changes to the website itself, as well as inbound relevant links and other Web 2.0 networking procedures, so that your website will place and show up in the organic search results on the first pages of major search engines. These are the qualities that the search engine "spiders" find and rank. The organic rankings are the ultimate place where you want you website to show up. This is where over 85% of searches go first.

What is SEO and why do I need it?
SEO is an Acronym for Search Engine Optimization. Visibility and getting found on the Internet depends on it. You won't get website traffic and potential customers to your site if you don't get rankings on the first few pages of search engines. Those rankings don't just happen. Our SEO services can optimize your current website or build you a new site. Search engine optimization is one of the main features of our web design. What good is a website if no one can find it but you?

SEO is a process of website meta tag, link, and content adjustments to achieve a high ranking in search engines for specific keywords and search terms. The never ending struggle for Internet visibility doesn't end once you are ranked on the first pages of search engines. We not only get you on the first pages of search engine results, we keep you there. We continually monitor and modify the website to keep first page, organic (not pay for placement) rankings.
Our SEO services get you there and keep you there. It's that simple. Or you don't pay. Period.

We're not impressed when a Search Engine Optimization service gets your website on the first page for a search result using your name in the keywords. That doesn't count. That's not an accomplishment, yet some search engine companies claim that it is. We get you ranked on the keywords and phrase that are generic terms; the keyword phrases that people really use when they are searching for a product, service or information.
You pick the keywords- we get you ranked

Michigan SEO Consultants

How we optimize your website
We've been optimizing web sites and using SEO web design for years and we have the knowledge and experience to know what works and what doesn't work to get a website ranked in the first pages of search engines. It's a combination of modifications that are done continuously to get and keep high search engine rankings. It's not a quick or easy process.

Search Engine Submission
We submit your new or improved website to the major search engines. If you are showing up on the big guys search engine results, (Google, Yahoo, MSN and AOL) you are also showing up on most of the smaller search engines. Smaller search engines pull their results from the major search engines. You don't need your website submitted to hundreds of search engines, that is not an SEO service that you should pay for.  

Search Engine PPC (pay for placement) and CPC (cost per click)
Sponsored results are not what we focus on although we do offer pay per click search engine marketing packages.
We specialize and work hands on to get organic rankings, (not sponsored PPC). Paying for placement works well as a way to get traffic, but most web searchers don't go to the sponsored sites unless they don't see something they like in the organic results.
And anyone can show up on the first page with a sponsored, pay per click ad. NOT EVERYONE, only the optimized relevant few can show up in the first pages of search engines in the true organic rankings.
85% of searchers look in the organic search engine results first and for 40% it’s the only results they look at.

If your service business is located in Michigan, then it's a good thing to have your location in your keyword phrase. People search for what they are looking for as well as with their location. People in Royal Oak Michigan don't search for roofers just anywhere. They search" Royal Oak Michigan roofers" or " Detroit Michigan roofers".
Local search is growing rapidly. At Optimonster we consider location and SEO target marketing a big part of most service industry search engine optimization. As a Michigan SEO business we work as SEO consultants with local companies and get them first page rankings on Google and other major search engines.

We use SEO technology and specialize in organic (actual search results, NOT SPONSORED) results. It’s where you need to be.

Whether we build your site from the bottom up, or optimize your present website we know what the search engines look for in a website. We get web sites ranked on the first and second page on search engines, such as Google, Yahoo, MSN, AOL, and more.

We feed spiders

SEO resources and services
Royal Oak Michigan web design services

Home | SEO | Marketing | Ad Words | SEO vs. SEM | About Us | Hosting | Portfolio | Website Design | Tools | Contact | Pricing | Site Map

© Copyright 2008 All Rights Reserved. Optimonster Royal Oak Michigan